Why David Lerner Associates?


Originally started in 1976, David Lerner Associates is a privately-held securities broker/dealer, with clients' assets under management of approximately $9 billion. From the beginning, the firm has been committed to educating the public about investing opportunities available to them. To that end, the company regularly holds free investment seminars. These seminars attract thousands of people every year and are held throughout the tri-state New York area and in Florida. A schedule of these seminars can be found by clicking here.

Our Philosophy

  • We believe gambling and investing are not the same.

  • We believe the stock market should make for interesting dinner conversation but should not be a matter of financial life or death.

  • We believe we have an obligation to guide our investors in directions we feel will help them achieve their financial objectives.

  • We believe investors should not be chasing financial rainbows.

  • We do not run with the herd. We pursue these fundamental investment principles regardless of market conditions.

  • We believe there is a sensible middle ground of investing.

  • While offering a wide range of investments, we feature those that we believe are based on real value and, while not guaranteed, regularly pay dividends or interest.

  • We offer personal financial guidance, either in your home or our office.

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About our Investment Counselors
David Lerner Associates maintains the highest standards when it come to the people we employ. Each Investment Counselor is licensed to work in the capacity of a Series 7 and Series 63, and is subject to an extensive background check. Our Investment Counselors receive extensive training in products, suitability, and Best Practice standards.